The essence of customer engagement with ShoutOUT 101 was an ultimate guide to understand how to use the ShoutOUT platform, to create better customer engagement to provide a great customer experience. The sessions covered the topics of how to use the ShoutOUT platform to jumpstart your business, how to conduct a campaign by using the platform and what are the extra features that you could gain by using the ShoutOUT platform compared to the alternative platforms. The event consisted of two, one-hour sessions; followed by a 15 min Q&A.